It has been a long time that marketing had a massive impact on increasing sales rate and attracting more customers. Technology also had an effect on this field and produced a better environment for businesses to have more successful marketing action. This field is called digital marketing and includes many different subcategories. In this article, we will mainly focus on digital marketing for restaurants and food businesses.
This article includes the following sub-headings:
- What is digital marketing?
- An abstract history of digital marketing
- Importance of digital marketing for restaurants (or any other businesses)
- What are digital marketing subcategories for a restaurant?
- What do I need to catch more customers?
What is digital marketing?
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Two of the most popular platforms of digital marketing are websites and social media applications. And that is because billions of people all around the world are online through the internet and all you need to do to make them a customer is to produce suitable and attractive content. Then they will follow up your business to gain more information and little by little, become a loyal buyer.
An abstract history of digital marketing:
The development of digital marketing is inseparable from technology development. One of the first key events happened in 1971, when Ray Tomlinson sent the first email, and his technology set the platform to allow people to send and receive files through different machines. This was the start of modern digital marketing, though telemarketing is a digital marketing subcategory and was started hundred years ago.
Importance of digital marketing for restaurants (or any other businesses):
In a world, full of businesses, two things that would lead you to success:
- Having a unique idea or being the best in your field. In other words, be the first or be the best.
- Gaining loyal customers which highly depends on the way you persuade them to buy. In other words, having a perfect digital marketing plan.
If you are not the best, if you are not the first, then be a perfect in catching audiences! This is the importance of digital marketing for restaurants or any other businesses.
There is one more thing which makes digital marketing so important. Consider you are having a website or social media account for your business and you receive a lot of views. But still, the sales rate is not as much as you expected. You can use this website or social media account to advertise for other people and earn more money. In fact, you can expand your earning spots.
What are digital marketing subcategories for a restaurant?
Not only for restaurants but also for any other businesses, following platforms, subcategories or tactics are useful and available:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Marketing
- Webinar Production
- Content Marketing (Blogging & Article Writing)
- Downloadable Content Offerings (eBooks, Whitepapers, Webinars)
- Email Marketing
- Social Media Marketing
- Video Production
- Website Design A/B Testing
- Landing Page Strategy
- Call-To-Action Strategy
- Link Building/Earning
- Infographic Design
- Marketing Automation
- Lead Nurture Strategy
- Public Relations (PR)
If you are not much interested in digital marketing, there are two other solutions to increase your sales rate.
- Ask digital marketing agencies to help your business. (which is a little costy.)
- Use a broker platform which is explained in the coming paragraph.
There are some websites such as Acefood which are a restaurant browser (specifically in the UK). Through these kinds of websites, you can browse different restaurants, meet the restaurants around you and order what you want. If you are a restaurant holder, you can find these types of brokers and introduce yourself to a big amount of customers. No matter what type of restaurant you own, as there are various types of menus. From national restaurants (Iranian, Arabic, etc.) to fast foods and so on. For a better view, you can check menus like Iranian restaurant menu, pizza menus or burger menus to see how this broker works.جزییات بیشتر و خرید متن کامل این پایان نامه در این لینک